Overview

This article popularizes the concepts of NFT (non-fongible tokens) and metaverse, often perceived as complex. It aims to explain how these technologies have become major trends for brands, which see new commercial opportunities.

Logo Design

Brand Directionality

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Color System

PERIOD : 2023.02

TOOL : INDESIGN / PHOTOSHOP

In color, the article is based on a strong contrast between an immersive black background and bright red-orange accents, evoking both technology, emergency and digital seduction.

SOFT ORANGE

VIVID ORANGE

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#e05908